UI/ UX Design: Differences and how they complement each other

By Gabriela Escoto Orozco UX/UI at Financial Solutions

UI Design and UX Design are two of the most confusing and combined terms in web and application design, this is understandable, they are usually placed together in a single term: UI/UX Design and from the outside point of view they seem to describe the same thing.

“User experience (UX) and user interface (UI) are some of the most confusing and misused terms in our field. A user interface without UX is like a painter mindlessly placing paint on a canvas; while UX without UI is like a sculpture frame without papier-mâché. A great product experience starts with UX followed by UI. Both are essential to the success of the product” – Rahul Varshney, co-creator of Foster.fm (https://warszawskagm.pl/)

diagram ui ux

What is UI Design?

UI stands for User Interface.

In simple words, the user interface is the graphic design of an application (App) or website for a product or service; it consists of the buttons that users click, the text they read, the images, the sliders, the text input fields and all the other visual elements where the user interacts.

This job falls to the UI designers, they define how the application will look. They must choose from color schemes and button shapes. Designers are concerned with aesthetics, it’s up to them to make sure that the application or website’s interface will be attractive and visually stimulating, along with the right theme to match the purpose and/or personality of the application, and they must make sure each visual element feels cohesive, both aesthetically and in function.

Here is a video where you can see an animation of the user interface (UI): https://cdn.dribbble.com/users/914722/videos/10993/marvel-movies.mp4

(Author: Vijay Verma for Orizon, UI/UX Design Agency)

ux needs

What is UX Design?

UX stands for User Experience.  

User experience is what the user experiences when interacting with the website or app, a good user experience is achieved by understanding the user’s needs and aligning with the objectives of the business or service.

In a nutshell, the user experience is determined by how easy or difficult will be to interact with the user interface elements. So, we can say that UX designers also care about the user interface and that’s why people get confused about the difference between the two.

UX designers determine the interface structure and functionality. That is how it’s organized and all the parts relate to each other.

Bottomline, they design how the interface works and if it works the way it was planned, feels intuitive and/or natural, then the user will have a good experience; but if the navigation is complicated, unintuitive or confusing, the user experience is likely to be lousy, UX designers work to avoid the second scenario.

You may wonder if one is more important than the other, but the reality is that both are crucial, just like designer and expert Helga Moreno puts it in her article “The Gap Between UX and UI Design”: (https://onextrapixel.com/the-gap-between-ui-and-ux-design-know-the-difference/

“Something that looks great but is difficult to use is an example of a great interface and a bad user experience. While something very useful that looks terrible is an example of a great user experience and a bad interface.”

Wrapping up…

A UX designer defines and specifies how the user interface works, while a UI designer defines how the user interface looks like.

That’s why UX and UI aren’t the same

At Financial Solutions our main focus is the satisfaction of the user, what they want and need. This leads us to ensure that the interaction and experience is pleasant according to your objectives. We achieve this through dynamic and agile methodologies, as well as a complete analysis of the product or service.

With these tools we can help you make your project a success, if you want to contact one of our experts, we are ready to help you.

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